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Welcome to MotoDrive Consulting

Every dealership has its own story, audience, and challenges. Our consulting approach is designed to uncover what makes each store unique, then build a marketing strategy that works in the real world. We focus on structure, clarity, and direction, helping dealerships move from scattered efforts to cohesive, results-driven marketing.

What We Offer

Every dealership is different, which is why our process starts with understanding your team, your market, and your goals. We combine on-site discovery with strategic analysis to uncover what’s working, what’s not, and where your marketing can go next.

Core Services Include:

  • On-Site Discovery: Interviews, observations, and management meetings.

  • SWOT Analysis: Market position, internal strengths, and weaknesses.

  • User Personas: Define ideal customers for both sales and service.

  • A Website & Social Media Audit: Assess current performance and opportunities.

  • Direction Setting: Identify the most effective marketing channels, from advertising and events to sponsorships, social media, and AI tools.

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Package 1: Strategy Intensive

Duration: 1 Week On-Site

A focused, data-driven assessment of your dealership’s current marketing landscape.

Includes:

  • SWOT Analysis

  • Two User Personas

  • Review of current marketing spend and performance

  • Competitive analysis

  • A Website and Social Media Audit

Recommendations Across:

  • Digital and traditional advertising

  • Community engagement (sponsorships, donations)

  • Social media presence

  • Emerging tools and trends

Deliverable:

A Strategy Report + Recommendations presented as both a printed booklet and digital copy.

$4,800 (plus travel, depending on location)

*Introductory pricing available until September 1, 2026.

Package 2: Marketing Playbook

Duration: 2 Weeks On-Site

For dealerships ready to move from strategy to action. Includes everything in the Strategy Intensive plus an actionable roadmap for the year ahead.

Includes:

  • All services from Package 1

  • 6–12 Month Action Plan: Advertising, sponsorships, and community engagement

  • Social Media Framework:

    • Suggested posting schedule

    • Content ideas tailored to your audience personas

  • AI in Dealership Marketing Training:

    • How to use AI for ad copy, email drafts, and social captions

    • AI best practices and limitations for your business

Deliverable:

A Comprehensive Marketing Playbook, combining strategy, structure, and action steps.

$8,800 (plus travel, depending on location)

*Introductory pricing available until September 1, 2026.

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Partnership Retainer

For clients who have completed Package 1 or 2 within the last two years.

Ongoing support to ensure your strategy stays current, effective, and aligned with your goals.

Includes:

  • Strategy Intensive + Marketing Playbook updates

  • Monthly or quarterly KPI reviews

  • Ongoing coaching and training for staff (social media, AI tools, digital best practices)

  • Campaign and vendor oversight (as needed)

$500/month (billed annually at $6,000)

Add-On Workshops

Available exclusively for clients on Partnership Retainer.

 

Each workshop day includes two customizable sessions — delivered twice to allow all staff to participate. Between sessions, we’ll discuss marketing strategies tailored to your dealership.

Available Courses:

  • Social Media Training: How to use Instagram, Facebook, TikTok, and LinkedIn for branding and lead generation

  • Social Media Training: Types of content that convert

  • AI in Marketing 101 for Dealerships

  • Practical Tools for Managers & Staff (efficiency + creativity)

  • Customer Journey Mapping Workshop

$1,500/day (plus travel, depending on location)

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